Real Estate Photography Strategies for Realtors - Avoid them Yourself, You'll Lose Your Commission Check
I conducted it myself; taken things i thought were great listing pictures and used them in my online MLS listing. My clients thought they were fine and that i thought these were just fine, until I began being employed as a buyer's agent in Seattle many years back.
I worked with over 40 different buyers a week and everyday I'd hear, "Did the thing is those listing pictures? There isn't any way we want to see that house, it's really a dump! Does the listing agent know how bad they're?" Obviously, the listing agent didn't spend anything on real-estate photography.
My buyers would also see some terrific listing photos and want to be in to see the house . We'd step inside and they might ponder whether it was the identical home they saw online. They believed cheated since the pictures were nothing like the true home. (but at least your chance agent got buyers walking through the house).
All of it came down towards the listing pictures they saw online. That's essential marketing for listings! Give buyers an excellent picture and they'll jump indoors that day. Give them a "do-it-yourself" picture and they will move onto the subsequent home. Your opportunity pictures increase the risk for difference, specially when you spend a couple of bucks on professional real-estate photography!
Even if your listing pictures were much better than the actual house, guess what? Still got the buyers inside! That's your ultimate goal as a listing agent; get as much showings as you can. Professional real estate photography makes that occur.
With well over 80%+ of buyers looking online now, your chance photos are the first thing they're considering and basing their initial impressions on.
The amount of money in lost commissions do you think you're missing because you won't spend a couple hundred bucks for professional real-estate photography?
Should you did spend the well invested marketing dollars on some professional real-estate photography.......
You might have happier clients because the home sold faster.
You might have made more cash as you didn't have to drop the sales price once the listing became stale on the market.
You could seem like a top producer in the region due to the quicker sales, an appealing listings and much more satisfied clients. Your current image is enhanced, big time!
Don't you think funny how this type of small part of your company can affect everything? Anytime you realize how one issue affects your net profits, that'll make you improve, right?
Now don't supply the excuse it's too costly as it's not. Look at it as an advertising and advertising expense because that is how it's. And real estate photography is among the best things you can spend your marketing dollars on.
You've got a couple options........
You could grab a professional in solid estate photography in your local area and offer them $50-$200 arrive at your listing and try taking a little fabulous photos. Make sure they're first-rate, have the right equipment and comprehend the goal of these photos. You won't want to pay for real-estate photography that's no better than your own.
Your other choices to go with a company like Vicaso.com who does property photography exclusively. Their company is listing photos legitimate estate agents!
You can schedule your photo shoot on their site, pay about $200 approximately and obtain one of the most captivating listing photos you'll ever see. Although you may possess a crack house listed on the market, their real estate photography is likely to make it look like a palace.
I'm telling you; don't skimp on your own real estate photography. Go through the cost as an investment. Should you spent $200 on professional real estate photography and got back another $20,000 in commissions that year from faster sales, more clients, and better listing prices, that would cost it? You betcha!